December 13, 2010

Frozen dreams

Paradores is a Spanish tourism partnership and they might be able to turn your frozen dreams a reality with a very fine guerrilla marketing idea. Go to the Ice Xmas site and guess correctly when the ice cube will be melted and you could win the key that is currently frozen in "space." The key will then give you access to certain room at Christmas time. Hopefully in a warmer climate of course.

Agency: JWT/Delvico

Well, when will this ice cube release the key?

Via : Adverblog

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