December 13, 2010

Coffee parachutes

Here is an example of work we did a little while back and some of you might have forgotten. Fine samples of Coffees of Hawaii arrived via "parachute" at various nice neighborhoods and in some busy touristy areas. This guerrilla marketing campaign came with a friendly reminder that coffee from can get shipped to the homes of customers at the frequency and quantity they desire. Plus of course these samples were placed by hand in a very deliberate and calculated manner and were not randomly dropped from the sky.

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