October 01, 2010

IKEA 3D reality

We have learned over time that in marketing much is about perception and not always about reality. So it is no big surprise that in this very cool guerrilla marketing effort by IKEA it is all about what you see and not what it actually is. Nice 3D chalk art transformed the Sydney Harbor area into an outdoor IKEA kitchen.

Hey, what are you doing in my kitchen?

Via: CreativeCriminals

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