October 12, 2010

95% ain't bad

How many parts of your car can be recycled, and what is the total percentage of your car that can find a new life after its original life? Volkswagen in Germany claims that the new VW Polo is 96% recyclable and came up with the nice guerrilla marketing idea to have a VW Polo recycling container next to other more common recycling ones.


  1. Nice idea. But I would like to know if the actual recycling container is recyclable/made of recycled materials (ideally an old Polo) and what its carbon footprint is.

  2. I wonder if the general public associates recyclable parts with less durability.

  3. Chuan, that is a good question, but we have actually no good answer as we just don't know.