September 20, 2010

The swim off

Pro triathletes Julie Dibens and Mirinda Carfrae recently had a swim off (with a twist) after some trash talking on twitter and facebook. 2007 Ironman 70.3 Champion Mirinda Carfrae got to swim the 100 meters freestyle, while Julie Dibens had to do the same distance using the backstroke. While not set out to be a grand guerrilla marketing scheme, it ends up working nicely along those lines for the Flatirons Athletic Club, swim suit maker TYR and the sport of triathlon itself.

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