September 14, 2010

FREE isn't always good

There are very few things in life which are FREE, but many of us still hunt for those elusive free items. So what is wrong with a FREE lollipop? Nothing really, but in this case it turns out to be a little guerrilla marketing effort for Syphilis awareness. Once you unwrap that "lollipop" it turns out you got a condom and an in your face warning. Syphilis is actually FREE too, but Syphilis sucks.


  1. This is awesome, guys :)
    Did you design this for a client?

  2. Great idea... this was done in Reunion Island for RIVE and the agency that designthis is Ogilvy.(i think)

  3. We did not design this actually. Ogilvy did we believe.