August 04, 2010

Ketchup with those fries

During the Zürifest in Zürich, Switzerland the rules of engagement for guerrilla marketing and various other ambient marketing concepts are slightly more relaxed, and that allowed McDonald's to transform a crosswalk at the intersection of Muehlegasse and Niederdorfstrasse in the heart of the pedestrian zone into a box of fries. Let us hope though no one gets run over there because that wouldn't be the ketchup we had asked for.

FYI, that McDonald's coffee shop a few steps away from that intersection has an amazing selection of pastries. Wanted to snap a picture while there recently, but picture taking inside was "verboten."

Via: AdsOfTheWorld

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