August 20, 2010

In the end it's about running

No matter what sport you are talking about, people usually think the sport they participate in is the best. It gets a bit trickier when multiple sports are involved or a sport has multiple disciplines such as triathlon. Along those lines, while some triathletes might believe that it is all about the bike, the guerrilla marketing effort for Asics below would argue that "in the end it's about running." At the end of a triathlon that is certainly true, but Asics most likely thinks no matter which sports you are passionate about, "in the end it's about running."

1 comment:

  1. Very nice and original ;)

    Q'ria Ideias (Portugal)