August 27, 2010

Canadian dancING sisters

When ING Direct launched the THRiVE chequing account, they announced it to Canadians with a big splash. Well, visitors in Toronto's Berczy Park were surprised by the sudden appearance and performance of a THRiVE synchronized swimming team.

Curious how many onlookers actually understood which brand or product this guerrilla marketing effort was for.

1 comment:

  1. yeah, how did the onlookers knew for what particular brand that campaign was for?