A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
August 13, 2010
Dai-Ichi Express
At the 2010 Freediving World Championship in Okinawa, Japan Herbert Nitsch worked on the Dai-Ichi Express project. Filmed by Alexander Abela and Herbert Nitsch the question is whether this is an art project or a guerrilla marketing effort the fins, goggles, a plumbing company or his watch sponsor Breitling?
The options to dive here are somewhat limited and not too inviting
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