A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
August 23, 2010
Crazy About Rugby
Created for the domestic 737 service, Air New Zealand filled a plane full with rugby fans, Air New Zealand staff and some of the All Black rugby team. With the fun Crazy About Rugby spot going around the world on twitter, facebook and blogs, it appears there is little need for Air New Zealand to also implement this spot on their International flights.
With so many studly players on board, it appears there is need for extra air.
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