July 19, 2010

Tour de France stunts

For almost 20 years now Didi Senft has been dressed up as the devil at various cycling events in Europe, but most people know him because of all his Tour de France appearances. Every year we also see new guerrilla marketing attempts by various brands and the Clean Bottle guy is new for the 2010 edition. Usually we see him up in the mountains in the background of the Tour de France TV coverage where he acts quite mellow. But excited and running alongside the race could mean stumbling, rolling down the mountain and taking out the peloton.

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