A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
July 02, 2010
Red Bull fun in London
Race car drivers very rarely get to experience their race rigs in a downtown setting and the bigger the city, the less unlikely it is. Red Bull though somehow convinced officials in London, England to let Mark Webber drive up to the Houses of Parliament and simulate a pit stop there. Vrooom vrooom.
It must have felt a bit lonely though for the Red Bull crew. Especially when compared to the crowds at an F1 race.
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