July 07, 2010

The Cool Hotline brigade

Don't frown when your beer isn't cold enough, just call the Grolsch Cool Hotline and you might experience a brigade of scooters with fridge side cars coming your way. The caveat here is that you need to live in the Netherlands to get that kind of assistance. With the Dutch having made the final in the FIFA World Cup, this guerrilla marketing campaign will most likely be very busy the next few days.

Via: Marketing Alternatif

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