A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
May 03, 2010
Sing it out loud
A new spot for Gatorade is all about the Evolution of the sports drink and is nicely done indeed. It is actually hard to imagine that coaches didn't always get showered with Gatorade buckets at the end of a winning game, or that endurance athletes used to be content with water and bananas.
seems to be lots of advertising at moment that try to use nostalgia as a hook, wonder why this is? rose tinted glasses?
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