May 03, 2010

Sing it out loud

A new spot for Gatorade is all about the Evolution of the sports drink and is nicely done indeed. It is actually hard to imagine that coaches didn't always get showered with Gatorade buckets at the end of a winning game, or that endurance athletes used to be content with water and bananas.

But not all is as old as it appears. :-)

Via: AdFreak

1 comment:

  1. seems to be lots of advertising at moment that try to use nostalgia as a hook, wonder why this is? rose tinted glasses?