May 10, 2010

Re-freshing B cycle idea

Pepsi is giving away $1,300,000 each month to fund great ideas and you can vote on the Pepsi refresheverything site for your favorite projects. Currently in the running for a $250,000 grant is the Denver B cycle program and you can vote for the "Start a two-wheel revolution here - magic bikes for your body and mind" program here. Plus you can also see what other refreshing ideas intrigue you, and hopefully get you Pepsi thirsty.

The clip below explains how the system works.


  1. Not really a refreshing 'American' idea as stated in broadcast, done and tried before... in Europe: Paris, Amsterdam, etc

  2. Yes indeed the idea has been done in various European cities, but no one claimed it was an original 'American' concept. Refresh Everything is actually a Pepsi micro site and the B-Cycle concept is fairly unique in the USA.