A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
May 26, 2010
A Go Beyond Borders update
Late last year during the 20th anniversary of the fall of the Berlin wall, CNN used the occasion to promote their Go Beyond Borders slogan. 40km of red tape with the CNN slogan was placed where the wall used to be, and information boards reminded bystanders of the history that had occurred there. Furthermore, the tape artist El Bocho created some memorable scenes. The agency Heimat in Berlin now has finished the case film for the CNN Berlin Wall Tape Art Project.
It is good to see when work is not only self serving, so kudos to Heimat and CNN.
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