Comfort on the saddle is a major concern for many cyclists and Pearl Izumi addresses this issue with their new Project Uranus and the 4D chamois. Expert Astronomer Professor Bowsacker and a Pearl Izumi project manager talk about how the new anatomical 4D chamois really does wonders for Uranus. Yes indeed, for Ur Anus. How often can the word Uranus pop up in this one Pearl Izumi spot? Apparently more often than in a whole Beavis and Butthead season. Plus the spot features a nice cross promotion with Dave Zabriskie's DZNuts product.