April 16, 2010

Guerrilla marketing or hoax?

Sam Ewen recently stumbled upon these New Balance sneakers in New York City. There are all kinds of urban myths about what it means when you come across sneakers hanging from a utility line, but not so many about shoes hanging from a traffic signal. But now we are curious if this is guerrilla marketing for New Balance or just a practical joke?


Via: Sam Ewen

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