Think, think, think

This new biker safety ad out of the UK is based on the premise that if you knew someone personally you would act differently, or in this case - more cautious. So think biker safety and think about Tom, Dave, Paul, Amy etc. This new marketing campaign below is quite a bit more palpable than the Think Biker PSA from 2006.



Nope, this isn't a dating service ad. :-)