March 01, 2010

Think, think, think

This new biker safety ad out of the UK is based on the premise that if you knew someone personally you would act differently, or in this case - more cautious. So think biker safety and think about Tom, Dave, Paul, Amy etc. This new marketing campaign below is quite a bit more palpable than the Think Biker PSA from 2006.

Nope, this isn't a dating service ad. :-)

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