March 16, 2010

Heineken soccer love

When a bunch of guys were convinced by their better halfs to go to a classical concert instead of watching the AC Milan - Real Madrid champions league soccer match in October last year, they got quite a surprise 15 minutes into the concert. A guerrilla marketing stunt by Heineken changed the whole deal.


Via: Adverblog

4 comments:

  1. incredible - i can't begin to imagine the budget, but wow - this is a lesson on how to do things properly!!

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  2. Really cool idea and it worked as well…
    Heiniken is not only tasty but intellegent!

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  3. Feckin BRILLIANT LOLZ

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  4. The budget certainly wasn't small here, but as I sad many times before Guerrilla marketing may sometimes be inexpensive, but it is not the definition of it. Very nice work from Heineken.

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