January 04, 2010

Watch out for those landmines (on your dinner plate)

To promote more awareness and raise funds for the fight against landmines even a shocking in-your-face method seems to be acceptable. Open a ketchup pack in certain restaurants in New Zealand and you might see the effects of landmines right in front of you. Hope you don't lose your appetite.

Agency: PublicisMojo

Via: dieline.com

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