A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
January 14, 2010
Something to declare
The campaign "Something to Declare" for the Dutch Schipol Airport was designed to raise awareness about illegal or taxed items and the importance to declare them. During this non traditional marketing effort, various unique animal "gift boxes" appeared in the baggage area of Schipol much to the amazement of onlookers.
I though about smuggling a turtle, thanks for the head's up
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