January 31, 2010
Nokia - show us the way
Bigger is better, right? Nokia just set up the "world's biggest sign" in London to promote the Nokia navigation feature. Onlookers can type in what they are looking for, and the big sign will "oblige" with the direction and distance desired. Can we also find out how to get to heaven?
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5 comments:
Ummm... where exactly do onlookers type what they're looking for?
what a great marketing idea by Nokia. however, this is definitely not guerrilla marketing, as setting up a sign like this did not happen on a small budget.
Well, it is not true that guerrilla marketing is always inexpensive. That is a misconception.
Guerrilla marketing (often used now for non traditional marketing) is all about using your budget wiser and more effective. Basically not outspending the competition but outwitting them. That does not mean cheap. But in some instances it can be.
@Stacy: On their Nokia cell phones, I guess a specific URL or text message code
C'est beau une grue
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