A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
January 31, 2010
Nokia - show us the way
Bigger is better, right? Nokia just set up the "world's biggest sign" in London to promote the Nokia navigation feature. Onlookers can type in what they are looking for, and the big sign will "oblige" with the direction and distance desired. Can we also find out how to get to heaven?