December 30, 2009

Happy New Year

We stumbled upon a very creative Happy New Years greeting from a Japanese agency called Elephant Communications and thought we should share. A lot of work and thought went into this non traditional message and the stop motion photography is very clever and adorable. Happy New Year.

December 28, 2009

A very tight grip

This very nice ambient marketing work for the Copenhagen Zoo might actually prevent some folks from getting on that bus. But most likely the opposite is true and people will want to get their picture taken with that monster snake.

Agency: Bates Y&R


December 27, 2009

Ikea movie marketing

Many movies and tv shows use Ikea furniture on their sets and in an Austrian cinema complex an Ikea guerrilla marketing team was ready to point this fact out. Creating more-or-less an on-screen catalog. But the show did not end there.

December 23, 2009

Feel good guerrilla marketing

Just in time for the holidays we stumbled upon this feel good story from Lisbon, Portugal. As certain traditional ways of marketing no longer work well to sell products and services, it also appears that a small hand drawn sign of "I am hungry" no longer does it for the homeless. 2 creatives of Fischer in Lisbon realized this dilemma and offered their (we assume pro bono) guerrilla marketing services to Sr. Félix and his new spiel is now "Help me to evolve." Merry Christmas Sr. Félix, wherever you may be.

December 21, 2009

Give us a PEN

Olympus shot 60.000 pictures, developed 9.600 prints and shot over 1.800 pictures again with an Olympus PEN camera for an amazing stop motion animation. Uploaded to youtube in July of 2009, this marketing clip currently has 1.9 million views, now that is viral. Give us an Olympus PEN and maybe we can make a stunning animation clip too.

December 18, 2009

It is all about the card

Very cool interactive business cards for the Glammer Education Institute of Hair Design. Prospective students can potentially impress with what they already have got, and clients can show what they might want.

Via: youmightfindyourself

December 17, 2009

Passing the buck, or maybe not

In late August we were contacted by an experiential branding and innovation agency in Chicago (yes their site says "experiential branding and innovation") who needed help with some guerrilla marketing items such as stencils and a more elaborate item for a client in Memphis, TN. We are not really in the stencil or supplies crafting business, but having been down that road before we certainly knew how to go about them. We spent quite a bit of time going back and forth about the stencils (the other item was no longer needed) and we were rushed to get it done. We sent out the invoice with the stencils on September 9th and followed up in late November when we still had not received payment. But we got no response.

Another follow-up phone call a few days later finally brought news. The client apparently owed the agency almost $500,000, the account rep who had worked with us no longer worked there, and the agency thus can't pay Guerrilla Communication. According to the agency owner there is a law suit pending as we speak. It was then suggested by them that we invoice the client directly. Is that passing the buck from the "lounge?" Or does that just mean that the "lounge" is actually not passing a single buck? They seem to have a jolly good time.

December 16, 2009

Hot coffee please

Working with bursts of steam and a unique billboard, McDonald's in Vancouver promoted a a free coffee campaign. But the "your free coffee is ready" notice is only revealed when the steam is on. So get it while it is hot.

Agency: Cossette, Vancouver

Via: AdsOfTheWorld

December 15, 2009

Old school

Very beautiful black and white homage to Paul's Hat Works in San Francisco, a men's hatter now run by 4 women. Although this John Rory Fraser film is a Stanford student project it certainly will help Paul's Hat Works get same fame and hopefully fortune.

Via: Core77

December 14, 2009

We love sales

Just in time for the holidays you can get all kinds of great t-shirts designs from for just $10. Like this cool 99 Luftballons t-shirt.

Getting customers involved

In South America Converse invited their customers with detailed and simple instructions to convert their Converse shoe boxes into pinhole cameras and then share those images via social networks. Getting your customers involved with your brand isn't easy and this is a very clever idea along those lines.

December 11, 2009

Where books come to life

A stunning animation brings Maurice Gee's book Go West to life indeed. Very beautiful non traditional marketing effort for the New Zealand Book Council and their mission to inspire more New Zealanders to read more; to promote reading in general, but particularly to represent and promote New Zealand writing and writers.

December 10, 2009

Most famous

It must be a burden to have the most famous hamburger and the most famous hamburger restaurant. Wonder who that could be?

Also why does that burger cost more than $6?

December 09, 2009

Not much Ed Hardy love

You can get all kinds of love on facebook, but it is just as easy for people to set up a passionate hate page against a brand or a famous person. Along those lines, Ed Hardy is actually a not so famous tattoo artist and also a brand popularized by designer Christian Audigier. Audigier licenced the name Ed Hardy and some of his tattoo art for t-shirts and other items, but previously he was the head designer of Von Dutch, another brand that counts on the herd instinct of people. Basically both brands push their logos on rappers and other celebrities and hope that the average Joe will get inspired. But some folks were inspired to create an anti Ed Hardy fan page on facebook that is growing swiftly. "Thanks to Ed Hardy I recognize morons right away."

December 08, 2009

A passionate version

The Muppets did a very passionate version of Queen's Bohemian Rhapsody to promote the original version and to give us a smile. Uploaded late in November of 2009, this clip has already been viewed almost 10,000,000 times.

December 07, 2009

Truth in advertising

Cracker Barrel is currently running holiday ads on the radio with the line "We have a rocker with your name next to the fireplace through the holidays." We recently looked and neither Herbert Krabel nor Guerrilla Comm was on any of their chairs. In fact we found no other names on the chair either. Did we just misunderstand the ad? :-)

I'm sorry

Several Greenpeace billboards were revealed in and around the Copenhagen airport leading to the 15th United Nations Climate Change Conference. All the ads feature various current world leaders apologizing from the future about the world climate, "I'm sorry. We could have stopped catastrophic climate change... We didn't." Although it is pretty clear that we all will be sorry if we don't stop or at least slow down the climate change.

Via: News Nerd

December 04, 2009

Ford Model T Guerrilla Marketing

Guerrilla marketing was a bit different in 1928. Basically you buy a penny postcard and you are ready to market your Ford Model T repair. Nice job C. R. Gleason Co

TweetFreak's five to follow

Every Monday Adweek's TweetFreak blog lists 5 people in advertising and marketing who in their view are worth following on twitter. Their picks for the week of November 30th included @guerrillacomm and we are very honored by that pick.

1. @MHJohnston. Morgan Johnston. The voice of @jetblue.

2. @guerrillacomm. Herbert Krabel. Owner of Guerrilla Communication.

3. @amanda. Amanda Rose. Strategic advisor for Bright One, connecting cash-strapped nonprofits with PR students in need of experience.

4. @avinashkaushik. Avinash Kaushik. Google Analytics evangelist and author of Web Analytics 2.0.

5. @ssmirnov. Stephanie Smirnov. President of DeVries PR, where she runs the Strategy and Innovation Group.

December 03, 2009

Fly me away

Very nice job on that Amazon Kindle ad featuring Annie Little. Stays in your head for sure and makes you want to fly away too.

December 02, 2009

Watch them apples

Apparently thousands of pounds of food are wasted in NYC every day, and the same is surely true for other cities too. The Public Service Announcement for City Harvest is a bit more in your face to get that message out. So watch them apples and other food.