November 30, 2009

Time to update the car battery

A new ad campaign for Interstate batteries reminds people that bad things can happen when you are not using Interstate batteries. Of course we could also learn here that considerate parking is paramount, because the guy here surely won't get out as careful as he got in.

Via: AdFreak

November 27, 2009

Fix that shoe

Nice little guerrilla marketing effort for Nika Design in Vancouver, Canada. Even though people are directed there for a "shoe repair," it appears that Nika can also easily sell them a new pair of shoes or boots.


November 25, 2009

Happy Thanksgiving, or not

Rest assured that you can find a Thanksgivings message that will suit your particular taste and or mood and below we have 2 videos at opposite ends of the spectrum. A very chipper message from Muscle Milk and a not so upbeat one from PETA. It'll be interesting to see which one of these 2 videos will go "viral." Oh my and happy Thanksgiving.

Via: AdFreak

November 24, 2009

Shameless self promotion

We thought we would do some shameless self promotion here and ask you to become fans of Guerrilla Communication on facebook. Not that we are not feeling the love otherwise, but that would be some nice icing on the cake.

November 23, 2009

Nice facebook usage

Very clever facebook guerrilla marketing by Ikea in Sweden. Get people involved and offer them a chance to win something they desire.

My that is some long nose hair

Trimming nose hair is a pretty sensitive issue and because of that some men just let it go. It isn't an attractive sight though and the billboard for Panasonic's safety cutting system plays on that. Plus the electric power lines nicely represent the sensitive nerves in the nostrils.

Via: DirectDaily

November 20, 2009

That is so Emma and Julia

The new My Ad Council site allows people to quickly share and comment on a variety of PSAs, via facebook, twitter etc. All kinds of topics are addressed including "think before you speak" featured below and here. Clearly "think before you speak" is something we all should keep in mind, but this tag line has been embraced by the Gay, Lesbian and Straight Education Network. Other campaigns included on the My Ad Council site are "buzzed is drunk" and "hunger prevention."

November 18, 2009

Upside down

We are not talking about the Diana Ross song here, but a recent campaign by the Gap in Vancouver, Canada to promote the "Sprize - shopping turned on its head" campaign. In a guerrilla marketing action overnight a store and various items in front of it were turned upside down, much to the amazement of passersby the next day.

Via: InvisibleRed

November 16, 2009

NFL Guerrilla Marketing

When the Dallas Cowboys played the Philadelphia Eagles last week, tight end Brad Celek of the Eagles caught a touchdown in the third quarter and immediately struck a pose that was oh so Captain Morgan familiar. This guerrilla marketing stunt earned the Eagles a 15-yard penalty in a game they eventually lost. According to a report on Yahoo, in hopes of raising brand awareness, Captain Morgan intended to offer lucrative charity contributions to the Gridiron Greats Assistance Fund in exchange for each instance a player was caught on camera doing its pose during a game. The Celek / Eagles stunt actually happened prior to the announcement, and with the NFL clamping down hard and announcing severe penalties, this campaign most likely ended before it started. But it certainly gave Captain Morgan a ton of exposure just the same.


November 13, 2009

You spin me round

Expect the unexpected is the tag line for Samsung Mobile Explorer and that is exactly what you get with some of their guerrilla marketing videos. The skater featured here would certainly be hired in an instant by Minnesota ice fishermen and it appears that Texas oil drillers might find great use for her too. The other featured performer in the video here also apparently has some interesting skills to offer.

Via: Adverblog

November 12, 2009

Oh no, bad news

If you recently stopped by green/spaces in Chattanooga you might have noticed a crime scene of statistics on hazardous air quality. Scary stuff indeed, although most likely people are actually aware that the air is no longer so perfect. But you can never remind folks enough.

Via: goodnewsfromgreenspaces

November 11, 2009

Go Beyond Borders

CNN launched their new Go Beyond Borders tag line at the 20th Anniversary of the fall of the Berlin wall. In this ambient marketing campaign tape marked where the wall used to be plus certain scenes of wall escapes were recreated in an artistic form.

November 10, 2009

No no no Nokia

The new Nokia N900 is hitting the shelves today and the little video below apparently is intended to create some buzz for said unit. But please do not call it a viral marketing video because as of this moment it only has had 335 views. Also, can someone please explain what is going on here?

January 5, 2010 update: 271,467 views

November 09, 2009

Krink my MINI

In general I don't appreciate when people put their hands or any other body part on my MINI Cooper S, but I might make an exception for an artist that I can see eye to eye with. MINI Cooper Germany seemingly saw eye to eye with Krink and commissioned him to show his drip style art on a black Mini Cooper S. Sweet

That being said, I guess I would also allow or actually encourage a detail shop to put their hands, soap, sponges and polish on my car.

November 07, 2009

Keeping it fresh

German brand Toppits is convinced that their wrap keeps stuff very fresh. The wall here certainly could have used some Toppits many years back, but that really isn't the point here.

November 04, 2009

Never underestimate

You should never underestimate anybody or anything, and according to French Canal+ you should never underestimate the power of a good story either. Because an excuse is only seen as an excuse if the story isn't powerful enough. Although we must admit, there are some continuity issues with this story.

November 02, 2009

Run Forrest run

The Rockport shoes are apparently ultra comfortable in addition to being stylish, and to prove this point, runners have been running in the NYC Marathon wearing Rockport dress shoes for several years now. For yesterday's 2009 edition of the ING NYC marathon, Rockport recruited several runners for this guerrilla marketing stunt, including U.S Navy Lieutenant and triathlete Andy Baldwin, who is best known for his appearance on the 10th season of “The Bachelor.” Below are the shoes he sported. (The shoes usually come with black laces, but the orange laces are for the ING Run For Something Better cause)

Via: slowtwitch