Spy games

Is it worth messing with MI6 in the UK with a L.A.S.E.R. to promote Red Bull Cola? Surely enough there is an easier target to get this message across.

Flying skirt action

We all remember the scene when Marilyn Monroe's skirt flew up when she walked across a subway grate in the movie "The Seven Year Itch," and this was "re-created" in a pedestrian zone to promote a new Marilyn Monroe DVD collection. It is amazing though that so many women seem to be surprised by the sudden exposure for this ambient marketing activity. Surely enough that air vent / subway grate isn't brand new in this part of town.

The chalk poll

When you are trying to improve the Chicago Transportation Authority it is a good idea to poll the residents of the Windy City. To get this done, a unique approach was facilitated by Chicago Now that allowed people to leave their comments and thoughts in chalk on a huge "street chalkboard." Plus people also had the option to go to one of the Chicago Now blogs to leave their comments there.




Via: MarketingAlternatif

Fist full of ...

5,205 photos were seemingly used to create Fists Full Of Fury, a short film that is currently making the internet rounds on various blogs and facebook pages. The short is very well done and the Royksopp soundtrack is awesome, but this is also the only movie or short film where the brand and model of the camera has been mentioned every time. Is this a fist full of guerrilla marketing for the Sony D80? Arnold (Worldwide) Film Competition? Yeah right.

Wax on, wax off

Borat apparently wasn't available for this guerrilla marketing stunt on the beach for Parissa Wax Strips, so this fellow had to do. Luckily the man is "blessed" with a very hairy back and the bystanders seemed to be both amused and interested. Wax on, wax off!

Agency: Rethink, Canada




Via: DirectDaily

Frawg It

Frawg Unlimited Wireless is promoting their services through a new interactive site called FrawgIt. You can choose for the Frawg to be a basketball dude, a ladies man or a DJ and have him deliver whatever copy you'd like him to say to a friend via email or post it up to your facebook or myspace page.

Agency: Johnson Group, TN

Masking it like you mean it

Joe Panetta in Mississauga, ON, Canada is running a painting business called Agrie Paint Services and his new business card clearly says that. Well, it says that when you remove the masking job. Very clever.


Via: DirectDaily

Irrational Disbelief

Apparently if you do not believe in Denmark, Gravity or that FiberOne products are high in fiber simply because they taste great - then you might suffer from Irrational Disbelief Syndrome according to the Coping With Disbelief Institute. Are you ready to be committed?

Climb that zit

A climbing wall in Israel has been transformed into a giant pimple scare for teenagers and an interactive marketing tool for Clearex. But the "zits" will most likely have to stay in place no matter how long Clearex is present, unless of course the teenagers turn into spiderman. Plus as AdRants noted, good thing he didn't have herpes.

Via: AdRants

No humility

It is not the most flattering thing to walk around downtown with a sandwich board wrapped around you, but the person hired for a guerrilla marketing stunt for the show Hitched in New Zealand must have had absolutely no humility.



Via: AdsOfTheWorld

A Brazilian cut

Brazilian agency Tatil figured out a way for their message to stick out from the crowd. Using a laser, they cut messages into leaves and gave them a Brazilian cut of a different sort. But please, handle with care.






Via: Inhabitat

Student initiative

It is quite easy to be caught up in tiny little nuisances such as slow customer service or not getting the coffee we might desire, but students at the Chattanooga Christian School were able to focus on and embrace a worthy cause. The Feed Benefit Concert was created to help build a school in the Dominican Republic where only 77% of kids attend primary school. To promote the cause t-shirts were imprinted with "I have more than enough. Dominican Republic kids don't. feedbenefit.org" and hung up in various places in the city.


Via: Paul & Anita