In Sydney, Australia an image of Mona Lisa was created from over 3,500 coffee cups of various mixtures of milk and coffee. Is this a guerrilla marketing effort for a coffee brand or a coffee shop, or is this truly just art?
July 31, 2009
July 29, 2009
More and more unhappy customers seem to take their frustration to the internet and they are apparently finding a receptive audience there. Pat Lee is not too thrilled with his iPhone service from AT&T and created a little commercial to let others know how he feels and encourage them to push Apple to stop the AT&T exclusivity contract. Is this possibly just clever guerrilla marketing for Verizon?
July 27, 2009
A guerrilla marketing stunt for an exhibit in Sao Paulo, Brazil played on the fact that people are inherently nosy and curious even if things ought not to concern them. The Sophie Calle's Take Care of Yourself exposition is based on a letter the artist wrote to an ex-boyfriend. But this campaign should have been co-sponsored by Kleenex.
July 24, 2009
Pedestrians in NYC and LA recently stumbled upon quite a mess. To be more precise it must have looked like King Kong dropped a coffee in one town and a popsicle in the other, but it turns out that it was a guerrilla marketing stunt for Bounty and their "Makes small work of BIG spills" campaign.
July 22, 2009
A seafood restaurant in Frankfurt, Germany called Fisch Franke is promoting their "fresh as can be" fishes with an interesting aquarium billboard. If nothing else, it is great entertainment for the pedestrians who come upon those live trouts in that ambient marketing effort.
July 20, 2009
I would be super happy if a guerrilla marketing person would come along to clean my car's windshield to promote Sky HD television. In fact I could use a bit more High Definition view on both my cars as we speak. Where is the Sky HD marketing person when you need them?
July 17, 2009
July 15, 2009
Reverse graffiti is getting more popular and has been done by a few different brands. While it is a very clean way to spread the brand gospel, it isn't always on target with the message itself. But for Audi who is trying to promote their clean diesel engines, reverse graffiti makes a lot of sense. Diesel is no longer a dirty word indeed when you selectively clean the sidewalk.
July 13, 2009
A knot in a muscle is a very annoying thing and the business card of massage therapist Derek Michael Royer plays on that theme. Once the knot in the cloth business card is removed, the information about Derek Michael Royer is visible. Nicely done indeed, but when you are passing out a card like this you better make sure that the recipients understand that there is more to it than just a knotted up piece of cloth.
July 10, 2009
We said it before and will say it again, guerrilla marketing while usually designed to help a brand can also work miracles in negative marketing. In the spring of 2008 baggage handlers of United Airlines in Chicago apparently manhandled an expensive guitar of musician Dave Carroll of the Canadian band Sons of Maxwell. After a year of back and forth with United Airlines and no positive result, the band wrote a catchy tune called 'United breaks guitars' and put it up on youtube on July 6 of 2009. Currently this tune has been enjoyed by almost 1.3 million people. Now that is a viral marketing video.
July 08, 2009
This billboard concept may not be completely unique but most likely the folks in Chester, UK haven't seen a similar ad campaign before. Thinking outside of the box is very important these days and that is true for all kinds of marketing efforts.
July 06, 2009
This British ambient marketing campaign for toysdirect.com is nicely executed with this busvertising But somehow it would appear that some folks might be more so inspired to buy Duracell batteries when encountering this "toy bus."
July 03, 2009
To promote the Livestrong message, Nike has automated what hundreds of cycling fans do during the Tour de France with pieces of chalk in their hands. Introducing the Nike Livestrong Chalkbot. This chalkbot will be in action in Europe starting Saturday July 4th when the first stage of the 2009 TdF starts in Monaco and Lance Armstrong attempt to take another title begins.
July 02, 2009
I recently stumbled upon a very cool animation studio called Out Of Our Minds just around the corner from my office. Yes, Winston-Salem, NC, not California or Florida. This might prove to be a valuable resource some time. Check out this little "Dear, sweet Emma" feature.
July 01, 2009
The coral reef in the Red Sea is apparently disappearing at alarming numbers and the green party in Israel used a floating graveyard above the coral reef to raise awareness to this issue.
Agency: DraftFCB, Israel
Agency: DraftFCB, Israel