June 29, 2009

Oh so grippy

Sometimes interaction with a billboard is voluntarily but other times it is accidental or involuntarily. As in the case of this billboard for the new grippy Coca Cola bottle in France.

Thanks for the tip Edward.

June 26, 2009

An important thought

We have been preaching that brands who do not cut down their marketing expenses during slow economic times will be the ones to survive and come out stronger in the end. The Financial Times seems to agree and they actually put their money where their mouth is. They seemingly bought space on abandoned billboards to drive this message home, as it is doubtful that they just "seized" those billboards in an overnight guerrilla marketing effort.

Via: AdsOfTheWorld

June 24, 2009

A viral thrill ride

Many brands want a viral video, but very few manage to achieve it. Just because you put it on youtube doesn't mean it'll be popular and spread around. DC Shoes on the other hand with their Ken Block Gymkhana 2 video managed to get about 3.5 million views in a 20 day span and they also got great exposure with Gymkhana video. When you watch this 7.5 minute clip you will understand why this video is so popular. Be ready for some sweaty palms.

June 22, 2009

Old guerrilla marketing stuff

Many people think that guerrilla marketing is a very recent phenomenon, but some non traditional marketing concepts date way back. Rock City in Tennessee started a very unique marketing campaign in the mid 30s using existing barns along popular roads in the Southeast and the Midwest and painted their "ads" on them. As big as would fit on the side or the roof of the barn, it said "See Rock City" or "See 7 states from Rock City." At one point there were almost 900 barns with the Rock City logo but the rules in terms of signs changed with the Interstates. Today the still existing 70 Rock City barns are popular tourist attractions.

June 19, 2009

Guerrilla pit stop

Red Bull recently did a little guerrilla marketing stunt in Times Square in NYC with a NASCAR style pit stop. The concern must have been two-fold. Will people in Times Square be too busy and self absorbed to even notice the pit stop? Will a couple crazy driving NY cabbies make the race car look somewhat slow? But it seems that the Red Bull people had it all under control. Vroom, vroom.

June 17, 2009

Coming soon

A new Guerrilla Communication site is in the works, and it will be all hand drawn and sketched. I expect it to be live and ready in another month, but I have a little teaser below. Usually I don't like splash pages, but the guy who does the drawings for me did such a nice job with the sample template that I am considering using it.

June 15, 2009

Intelligent lighting

How do you promote a car's intelligent lighting system that adapts to curves? The folks at Mercedes-Benz decided to use a conveyor belt in an airport to bring that message home quite clearly and take advantage of the undivided attention of the flying public waiting for their bags. The slogan simple says "Now with active curve lighting," but this guerrilla marketing stunt would be effective without words too.

Via: CrookedBrains

June 12, 2009

Finders keepers

"The thrill of the chase" is a guerrilla marketing campaign for handbag designer Rachel Nasvik and was done in the form of a treasure hunt in New York City. 96 of her handbags were carefully placed / hidden in various public places around NYC, like the one in Union Square below. In those bags were items most any young lady might enjoy, such as lip gloss, bobby pins and more, plus the note "You didn't find this bag, this bag found you." Rachel Nasvik's twitter gives you hints were the remaining bags are, and her blog shows images of found ones. That of course also helps her promote her twitter and blog too.

Via: Adrants

June 10, 2009

With attitude to spare

The Frawg of nTelos Wireless has unlimited attitude to go along with the unlimited prepaid calling plan the company is trying to promote. $30 a month gives you unlimited airtime without the hassle of a contract, activation fee and credit check. But Ladies, beware of the Frawg.

June 08, 2009

It is all about location

Location, location, location isn't just important in real estate, it is also key in advertising and marketing. In San Francisco, a company promoting “The Cure for iPhone Envy”, managed to get their ad placed a few feet from the Apple store’s entrance, and directly beneath the giant Apple logo. The advertising space in question apparently belongs to BART, the Bay Area’s commuter transit system and not to the Apple store.

June 05, 2009

Crayon Art

Artist Herb Williams creates sculptures from Crayola crayons and the work he does is quite stunning. The Crayola company must be quite giddy about this very unique non traditional marketing assistance.

An interesting side note here is that marketing people often get accused of doodling with crayons all day instead of doing actual work.

All images are © Herb Willams
Via: CrookedBrains

June 03, 2009

It is a meat market

Next time when you are shopping in a super market in Luxembourg you might get an interesting surprise when you get to the meat section. The government of Luxembourg is fighting prostitution with the campaign "If you pay a prostitute, you're financing human trafficking" in that part of the super market. The brings up the question, is the targeted audience for this campaign shopping in the super market?

Via: AdsOfTheWorld

June 01, 2009

Virtual shaving

The new iPhone app uArt from Gilette allows you to "shave" your face without the fear of nicks and cuts and no need to clean up after. You either use an existing image on your iPhone or take a new one and then you chose from a variety of beards and the shaving fun can begin. Even the electric razor sound is there. Save the fun images and pass them on to your friends.

Via: Directdaily