May 29, 2009

Oh my

In a new ad as part of Boost Mobile's "unwrong'd" campaign, Danica Patrick signs a few man boobs and makes those guys in the process super giddy. But since the average American male is clearly overweight and has man boobs any way, Danica Patrick better get ready to sign a lot of them this year. The question is, is this art imitating life or will it be life imitating art?

Via: AdFreak

May 27, 2009

Turning it on

How do unique guerrilla marketing ideas get started? The secret is embedded in the desks at Guerrilla Communication. Not only can we turn on hot concepts, we can also turn off cold ones. What is not to like?



May 26, 2009

Bright ideas

Does your business need help with some bright ideas? We can deliver. Contact us and find out we can do for you.

May 25, 2009

Delivering hope

Tide's non traditional campaign loads of hope is clever and great for the brand and actually helps a lot of people in need. The loads of hope vehicle shows up after disasters and allows people to do laundry on the spot. Now that is delivering hope, good will and brand awareness.

May 22, 2009

Captive audience

Going through security in an airport makes travelers a captive audience and it is amazing that not more marketers have taken advantage of that fact. Maybe the government restrictions are too tight or the fear is that the audience is captive but not receptive. But it clearly can be done and very effective too. A great ambient marketing campaign for Zappo's in the "shoe" bins is a perfect example.

May 20, 2009

Free is good

A guerrilla marketing campaign for the Salvation Army of Northern New England was created and executed for free and almost 50 local businesses offered space to make it happen. Exposure and feedback for the Salvation Army was outstanding.

Agency: VIA, USA


Via: DirectDaily

May 18, 2009

Recycled

As an environmental consultant Andrea Romani is mindful that many folks will watch her carefully to see if she is more than just talk. The first impression of course is her business card and instead of printing new cards, she is using a rubber stamp and recycles all kinds of items as the background for her card. A very simple marketing solution indeed. Of course she needs to be also aware that folks might just throw her freshly stamped card away.


Via: I Believe in Advertising

May 15, 2009

Guten Touch

With all the stress around us, we wanted to leave you with something calming going into the weekend. Multitouch Barcelona is a design group that explores natural communication between people and technology. People are invited to touch, play, move, feel as they do in the real world. Enjoy Guten Touch.

May 13, 2009

Mind that glass

My oh my this sheet of glass is so clean. Hang on a second, something seems a bit fishy here. Is there actually any glass? "Glass so clean it's invisible" is the idea behind this clever guerrilla marketing campaign for Windex.

May 11, 2009

Don't mess with the crazy chicken

What started out as a grilled chicken challenge, has gotten somewhat spicy now. A video on youtube alleges that people from KFC corporate have been calling the El Pollo Loco hotlines and leaving messages pretending to be customers prefering KFC's chicken over the El Pollo Loco one. The callers pretend to be from California, but the caller ID identifies them coming from Kentucky. Plus the knowledge of California "talk" is also off. "Prank calls from KFC. How professional. Guess if they had better grilled chicken, they wouldn't be so chicken," the video concludes.


Via: brandfreak

May 08, 2009

It is all in the suitcase

Human trafficking is still a big issue in certain parts of the world and Amnesty International in Germany wanted to raise awareness with the campaign "Frau Im Koffer." A woman with some amazing contortionist skills squeezed herself into a clear suitcase and was sent around a baggage carousel in an airport. Stickers on the suitcase made it clear for the stunned bystanders that this is a guerrilla marketing stunt.




Via: InivisibleRed

May 06, 2009

The winner is...

The winner in the search for "the best job in the world" appears to be a 34-year old Brit named Ben Southall. He beat out 35,000 other applicants from almost 200 countries for the job of caretaker of an Australian tropical island. Ben appears to be very excited about his new gig and seems to be very well suited to do that job, but the actual winner is the Tourism Bureau of Queensland who have done a fantastic job with this guerrilla marketing stunt. Bravo.

May 05, 2009

Be careful what you wish for

Audi challenges BMW. BMW responds. Checkmate. Be careful what you are wishing for.


Via: failblog

May 04, 2009

Lose that flab

Unique business cards are very entertaining and I usually consider them a marketing "gift that keeps on giving." That is certainly true for the card of trainer Zohra Mouhetta. This foldable card allows you to lose or fold away that "extra flab" in an instance. Just what you would hope that trainer will do for you.

May 01, 2009

Sticking to it

“Neglected Children are made to feel invisible," in the campaign Stop Child Abuse Now for the Australian Childhood Foundation. Child size mannequins were placed in high traffic locations around Melbourne and a poster was pasted over the them with only the feet and legs uncovered.

Agency: JWT Melbourne, Australia.


Via: DirectDaily