April 29, 2009

Give that message some meat

We often are told to give messages some meat and not just fluff. Along those lines, meatcards.com will allow you to put your guerrilla marketing message or business card info on 100% beef jerky. The key selling slogan is "MEAT CARDS do not fit in a Rolodex, because their deliciousness CANNOT BE CONTAINED in a Rolodex." Some Guerrilla Communication meatcards are on order as we speak.

April 27, 2009

Nude stuff

Seeing tons of seemingly nude folks running around London wearing only blue scarfs could mean all kinds of things, but the NudeInScarf activity is apparently a guerrilla marketing stunt for the new Peugeot 308CC. This convertible has a new Airwave Neck Heating system and thus according to Peugeot allows the users to "wear just it." But why is this stunt done with a scarf if your neck is actually being heated? Should it not be nudeinhat.com?

Via: Urlesque

April 24, 2009

Making a temporary impression

To promote the recent updates to the London Sea Life Aquarium, the Seal Life logo was stenciled on sidewalks with saltwater and Sea Life frogmen were seen nearby. This very clever temporary guerrilla marketing stunt most likely made a lasting brand impression for the aquarium.

Via: AdRants

April 22, 2009

Drive it like you stole it

As several security cameras watch over an industrial complex, one of the cameras catches a guy climbing over a fence and getting into the building. A few seconds later he is in the new Nissan 370Z and takes off like a bat out of hell. After a few donuts in the parking lot and some "taunting" of the security guys, the car joy rider thief takes off. Guerrilla marketing for the new Nissan? It is interesting though that according to the security cameras none of the employees there drive a Nissan.

April 20, 2009

Taking it literal - sort of

The new Lancia Delta 1.8 has 200 horsepower and to illustrate that point, 200 folks on horseback accompanied the car at its introduction in Amsterdam, Netherlands. That certainly was quite an impressive display but I feel bad for the guerrilla marketing assistants who had to clean up all that horse poop. But the more simplistic display of just a 1.8 liter bottle (representing the engine size) just wouldn't have been impressive or memorable enough. But since there actually were 3 Lancias, shouldn't there have been 600 horses?

April 17, 2009

A modern twist on snail mail

We may no longer use snail mail to the degree our parents did, but a Dutch Spray-Art group figured out a different twist on snail mail or should we say snailvertising? These snails may not be the fastest guerrilla marketing messengers out there and they certainly do not fall in the bigger is better category either. But we all know that "slow and steady" does it.

The bright "paint job" seemingly even helps the snails to live longer as Animal Planet’s research discovered that brightly colored animals are avoided in the food chain.

Agency: Boomerang, NL

April 15, 2009

Taking it to the dogs

Imagine your surprise when you are walking through the mall and all of a sudden a dog runs past you with a bag of dog food in his/her mouth. Since the dog clearly doesn't have a wallet to pay for it, he/she apparently must have "just fetched" it. Several dogs in South Africa were trained for a cute ambient marketing campaign for Eukanuba to carry a bag of Eukanuba food (empty) and then to do the same between specific points in the mall.

Agency: Saatchi&Saatchi SA

Via: AdsOfTheWorld

April 13, 2009

More edible stuff

Chocolate is pretty much perfect food at any time of the day, but chocolate business cards? We have lauded another edible business card a few days ago, but that is a different story all together. I understand that these cards are protected in an acrylic case so I guess the stuff won't melt in your pocket. But will that acrylic case protect it from hungry eyes? Mmm, dinner is still a few hours away, so I guess I'll have this card as a snack. Along those lines, if you want to really impress me, send me a Tiramisu business card.
Via: Crooked Brains

April 10, 2009

Not so small stuff

At Legoland in the UK environmental activists infiltrated the park and in a brazen mid day guerrilla marketing stunt put up a "Stop Climate Change" banner and small protesters on top of the miniature E.ON Kingsnorth coal burning plant replica. Rumor though has it that the kids at Legoland were mostly concerned about "how much longer?" until they finally would get some ice cream or other sweets.

Via: InvisibleRed

April 08, 2009

Eat the evidence

Crooks sometimes try to get rid of evidence by swallowing it when the police approaches. You can now do the same with the edible business card of headhunter Aert van Seggelen should your boss march into your office while you are contemplating other career options.

April 06, 2009

This campaign is money

The record inflation in Zimbabwe has rendered even trillion dollar Zimbabwean notes somewhat worthless. The Zimbabwean newspaper has used a bunch of these notes on billboards to illustrate the country's economic situation under President Mugabe and to raise readership and funds abroad.

April 03, 2009

Abandon ship ... or baby

In a guerrilla marketing campaign in Finland, UNICEF "abandoned" sound-equipped (crying) baby strollers in 14 different cities to raise awareness for the rights of children. Curious pedestrians looking into the stroller were greeted with the note: "Thank you for caring, we hope there are more people like you. UNICEF Be a mom for a moment".

Via: DirectDaily

April 01, 2009

It is raining umbrellas

The iconic red umbrella of the Travelers Insurance is quite well known and no longer needs much of an explanation. But people still need to be reminded that protection rain or shine can be had from Travelers. A new artistic red umbrella guerrilla marketing campaign was used in various cities to get exposure. Although it seems in that the umbrella buyer in Los Angeles must have been color blind or a fan of yellow instead.

Via: crookedbrains