March 30, 2009

Getting down and dirty

Not all marketing has to be completely self serving and Kentucky Fried Chicken is out to prove this in 5 different cities. Several KFC Colonels have apparently been spotted getting down and dirty filling potholes in Louisville, KY as part of a new guerrilla marketing campaign. Once the holes are filled they get a temporary stencil with the line "Re-freshed by KFC." Hey Colonel, I could point out a few cities and streets that really could use some re-freshing by KFC.

Via: adrants

March 27, 2009

Don't bite me

The guerrilla marketing action below is actually a couple years old but it keeps popping back into my head for its simplicity and low cost implementation. The most expensive part of that campaign was surely the idea.

The more "business cards" are taken, the more it is obvious that a dentist is needed badly.

March 25, 2009

Spring has sprung

After a long winter many people just can't wait for spring to come around with all those beautiful colors and warmer temperatures. Havaianas apparently want to lend a helping hand and recently brought spring in form of colorful flipflops planted in a few famous public spaces. Guerrilla marketing or a selfless act to make people happy? Either way, I feel very springy already.


March 23, 2009

The story of a bottle

Next time when you drink a Heineken you may want to think about the story behind that bottle. The ad below actually gives you some nice background of that green bottle.

March 20, 2009

Rap it like you mean it

Flying can be really stressful and so it is quite nice when a flight attendant finds a way to calm people down or get them distracted. David Holmes of Southwest Airlines apparently delivers the pertinent in-flight information in a little rap session and manages to get most of the passengers involved. I hope he is on one of my flights some time soon.

March 18, 2009

Vampire guerrilla marketing

Interesting billboard to promote the show Trueblood in Auckland, New Zealand. Wooden stakes are "within reach" in case a vampire is encountered. But you better have a screwdriver close by when you meet up with a vampire, because these stakes are screwed down to avoid any other shenanigans.

Via: neatorama

March 16, 2009

Herpes or Gonorrhea anyone?

Sexually transmitted diseases are still a problem but many folks don't "see" it. Trojan set up a booth offering great deals on various STDs ranging from Herpes to Gonorrhea, in the hopes that this reverse psychology might bring more attention to this issue. Plus of course they are also hoping to sell a few Trojan condoms.

Via: MakeTheLogoBigger

March 13, 2009

Scarf it

Scarfs of the Seattle Sounders soccer team have been showing up in various places in Seattle even if only very briefly. As part of a new Scarf Seattle marketing campaign, people are encouraged to place their scarfs throughout the city, snap images of the scarfs in place and then upload pictures to the site If you don't have a scarf, the site allows you to print one out. That one though may not be warm enough for Seattle temps.

Via: AdRants

March 11, 2009

In the dog house

To remind people of the plight of animals during these economic times the Humane Society of Charlotte set up dog houses with foreclosure signs. The "people aren’t the only ones struggling these days" guerrilla marketing campaign was rounded out with real estate type info boxes.

Agency: Wray Ward, Charlotte

March 09, 2009

Must be really good tea or service

Based on the pics below and the pics here, this tea house in China must have the best darn tea out there, and/or maybe the finest service anywhere. Because getting there seems to be a major circus act.

March 06, 2009

Watchmen guerrilla action

Who is watching the Watchmen? That is the question quite a few people apparently want to know. Some city ordinance folks though most likely want to know who has been tagging various places with "Who is watching the Watchmen?" Is it an official guerrilla marketing campaign or has this been done by passionate fans?

Someone better check their spelling

Via: Arrested Motion

Catch me - If you can

The Geico Gecko is quite a charming little fellow, but I am a bit worried for him in the latest "Trust" ad. Oh dear.

What has this to do with guerrilla marketing you may ask? I just happen to like it.

March 05, 2009

Bite me

People may appear like pests to dogs when they make them fetch the newspaper or make them wear silly outfits. But in a monstrous "interactive" advertisement for Frontline in a big shopping center in Indonesia, people are unwillingly becoming more literal pests. Although one has to wonder, why do the "ticks" keep coming with Frontline clearly present here?

March 04, 2009

Wi-Fi guerrilla marketing

As you enter various airports in Germany and check your computer or iPhone, you might stumble upon some interesting Wi-Fi networks. It is appreciated of course that they are open networks, but they are mostly interesting only if you are interested in renting a car - from Sixt. We'd of course hope that you have your car rental arrangements already in place when you arrive, but hey, there is always next time.

March 03, 2009

Will it flush?

What seems to be a refined parody of the Will It Blend? series of youtube videos, appears to be an earnest marketing effort to promote the flush capacity of a St. Thomas Creations toilet. Plus of course the term refined is somewhat an oxymoron when used in combination with the word toilet. Are you planing to flush down a bunch of golf balls or hot dogs? Maybe over 3 pounds of dog food? St. Thomas Creations can seemingly handle the job.

Via: Adrants

March 02, 2009

A unique concert

The Hamburger Philharmoniker will perform the Second Symphony by Johannes Brahms in a very unique concert today in the streets of Hamburg. But unlike in other "street concerts," the performers here are individually spread out throughout the city while maintaining the exact formation they usually have on stage. With the temps being in the mid 40s and light rain they certainly won't have the most ideal weather, but it certainly could be a lot worse for the Biggest Concert In the World.