February 28, 2009

Slim pickens

When you have an ultra thin camera to promote like the Sony Cyber-shot T1 there a certainly quite a few options out there. The guerrilla marketing campaign below is quite possibly as simple and cheap as it goes. But it would appear that a few folks would be disappointed when they try to look a bit closer at this camera.

February 27, 2009

An upside down world

As simple as it seems, this upside down car ambient marketing for a Munich, Germany radio station caused lots of pedestrians to stop look and take pictures, including myself.
Go Energy 99.3.

February 26, 2009

The devil at work

Big bike races are getting increasingly popular for guerrilla marketing concepts, self promotion and political statements. In the recent 2009 Amgen Tour of California, a man dressed up as the "Liveclean" devil ran along the cyclists with a syringe pitch fork and clearly mocked/called out one particular athlete. Other outfits seen during that race were a pair of sumo wrestlers, a guy with elk antlers and a Borat wannabe.

Running along the cyclists has existed for quite a while but is a fairly dangerous practice as a stumble and fall could create quite an accident. In the images below, Tim De Waele captured an incredible series of pictures that show an obviously miffed Lance Armstrong "dealing" with the "issue." Does that make his Team Astana sponsors and Livestrong foundation proud? What if the devil had fallen into the path of the cyclists behind Lance? Maybe the Liveclean devil is having the last laugh now.

Now you see it, now you don't.

What a difference a day makes. The images below were just taken a day apart in downtown Munich, Germany near the Marien Platz. On Friday the 20th of February the iPod billboard was still in place and at first glance one actually had the impression that guerrilla marketers hung up the huge banner over night. But the next day with the banner gone, the clear defined ad space on the temporary beautiful construction facade made it clear that the city/state had realized a nice income potential, and now was ready for another paying customer.

February 23, 2009

Smart stuff

Smart cars are not only known for their tiny size but also for fairly clever and memorable advertising. In the ad below an "unstable" billboard provides a great platform for the electronic stability program of the new Smart. Plus people walking by can have fun with the billboard similarly to folks visiting the leaning tower of Pisa.

February 19, 2009

Water level awareness

How high do you need to live in Bristol, UK when the Greenland Ice Cap melts? The answer is quite scary if the Watermarks artist's rendering is somewhat accurate. A disclaimer on the website actually says: "The images showing flood mark projections on the website are all photo montages and just indicative, designed to give a visual impression of the proposed project." Does that mean we shouldn't be scared?

February 17, 2009

Airing it out

A very airy billboard for York Air really brings home the message of air conditioning. Plus it has the added benefit that high winds won't blow over that billboard.

February 13, 2009

Will it blend?

That is the question many youtube watchers apparently want to know. Blendtec's Tom Dickson has become an internet celebrity with his attempts to blend items ranging from avocados to golf balls. Tom also seemingly does not discriminate against glow sticks or other gadgets such as the iPhone3G. The original iPhone - will it blend? below has almost 7,000,000 views. That is quite impressive.

February 11, 2009

A consumer tribute

Word of mouth advertising is very effective and an online consumer tribute like the one directed towards Trader Joe's certainly falls into that category too. It is very cute and seems quite real with a few "negative" things pointed out and it seemingly having been shot on a Palm Treo. But maybe this is just clever self promotion/guerrilla marketing for Carl's Fine Films. Either way, it is very cute.

Via: BrandFreak

February 10, 2009

I want one of those ...

The Onion's very unique take on gadget marketing is funny indeed but the language is sure to offend some folks. Clever guerrilla marketing for Sony or standard Onion news?
You decide.

Sony Releases New Stupid Piece Of Shit That Doesn't Fucking Work

February 09, 2009

Loving the snow?

Well, if you do love the snow, then try sleeping in/on it. The homeless often have to deal with the issue of sleeping in not so nice conditions, and that is the message crisis.org.uk pushed in the wintery streets of London through 30 cardboard guerrilla marketing "beds" distributed throughout the city. Brrr.

Via: invisiblered

New brand logo for Guerrilla Communication

It is time for change, well, time to have a new logo.

Old logo

Completely unique new logo

February 08, 2009

Me too marketing

Guerrilla marketing is such a buzz word that many companies seem to use it without too much thought. Just because you have a myspace site and/or have uploaded a video to youtube doesn't mean that you are guerrilla marketing. Most likely it only means that you are doing "Me too marketing." You may have noticed a competitor utilizing such "unique" tools and you don't want to feel left out. But ask yourself this question, is what you are doing really effective for your business?

February 06, 2009

Niagara Falls in NYC

In general it is not considered a good idea to mess with federal property, but rumor has it that the Niagara Falls chamber got special permission from the NYC postmaster for a quite clever and appropriate guerrilla marketing campaign. The only thing missing here is the roaring sound of the falls, plus of course the published link should point to a more exciting /inviting website.

via: adsoftheworld

February 05, 2009

Made In Japan

To celebrate its 60th anniversary this year, Asics (originally known as Onitsuka Tiger) proudly looks back at its Japanese heritage. The Zodiac Race is a very fine example of a variety of Japanese cultural items spun into a nifty guerrilla marketing video.

Agency: Strawberry Frog

February 04, 2009

Guerrilla Communication now on Twitter

Follow Guerrilla Communication and unique marketing thoughts from around the world now on Twitter too.


Get stretchy

A clever business card is a relative simple and inexpensive marketing tool and something that is unfortunately often overlooked. The business card below for YogaOne in Charlotte, NC makes quite an impression and surely will not immediately be tucked away upon receipt. Now get stretchy.

February 02, 2009

A few Super Bowl thoughts

Yes there was actually a game and a pretty good one at that, but we are mostly concerned about the ads played during the Super Bowl. These ads are often super hyped and we actually saw most of the ads prior to the event on various blogs and sites. Mostly the ads were a bit underwhelming and only a few spots stood out as memorable. So here are 2 memorable spots:

Careerbuilder.com and misery in the office

Ed McMahon and McHammer for cash4gold. Seems like an SNL skid but is a real ad.

Were they worth the money paid for? Well that is another story all together.