January 30, 2009

Embrace it

If you can't fight it, go ahead and embrace it. Car free days actually date back to the oil crisis in 1973 and for the most recent European Car Free Day on September 22nd Volvo created ads to show that they "supported" that concept. Along those lines, has anyone seen my Volvo?

January 28, 2009

Leaving an impression

Many brands really to leave a lasting impression but it seems that the folks at MASSAD, the oldest S&M magazine in the Netherlands took that point much more literally. During certain parties, Sofia Valentine - a well known Dutch porn actress walked around and made sure that people remembered and talked about MASSAD. Would that be considered spankvertising?

Agency: New Message, Holland

January 26, 2009

The sound of the message

With the tag line that "Every image has a sound" Saxsofunny of Brazil nicely demonstrates what they are talking about. But what may be true for their images, certainly doesn't apply to others.

Check out the video for a detailed demonstration.

January 23, 2009

There is something in ...

This spot for V water is very nicely done and really makes me thirsty. It appears that there is something in the water

January 21, 2009

Drawing outside of the lines

A billboard can certainly be quite powerful when creative thinking is involved. People taking pictures of a billboard is usually a good sign and might result in some nice viral marketing exposure. The simple and effective billboard for Mammoth Mountain has that kind of effect. Who said that drawing outside of the lines is bad?

Via: AdRants

January 19, 2009

Phone guerrilla marketing

Interesting guerrilla marketing activity for a Dutch TV show called "The phone." And as the title suggests, the phone plays an integral part of the show, and in this case of the guerrilla marketing campaign.

Agency: New Message Amsterdam

January 16, 2009

Beer guerrilla marketing

At the Austin City Limits festival in Austin, TX, local beer brand Shiner Bock was on the outside looking in, with Heineken being the corporate sponsor of the event. By passing out Shiner Bock koozies to event goers, Shiner Bock ended up having a presence inside the event after all. A nice guerrilla marketing idea that will keep on giving and giving.

Via: AdsOfTheWorld

January 14, 2009

Oh the humanity

Maybe the phrase should actually should be "Oh those animals" when describing the new "Get it on" ad for Durex condoms. This new ad that some folks surely will find offensive, is actually very cleverly done and will likely be a viral marketing success. Now go and get it on.

Via: AdRants

January 12, 2009

A very nice ad

The Guerrilla Communication blog is mostly about guerrilla marketing but we will also recognize nice/clever ads when we see them. We for one really like this ad by the Ontario College of Art and Design about the "Executive Masters of Design in Advertising - Learn What It Takes To Be One Of The Greats."

January 09, 2009

Obama saved by "The Amazing Spider-Man"

In the upcoming issue of "The Amazing Spider-Man", Spidey saves Barack Obama on his Inauguration Day from an evil impostor and coincidentally this issue will be available on January 20th. Hmmmm? Is this really a guerrilla marketing ploy that uses Barack Obama to save/help Spider-Man?

Via: Chicago Tribune

January 07, 2009

Nice ash tray

This ambient marketing piece for The Lung Association in Canada is rumored to be student project. One thing though is for sure, the concept is very nice and quite hard hitting. More ash trays should look like it, but as we all know, most smokers just toss their cigarette butts on the ground anyway.

January 05, 2009

How to get away

To remind potential customers that a getaway is much closer than they think and available at a 30% discount, French agency Maeva dropped some interesting mailers in their mail boxes. Call it ambient or guerrilla marketing, or call it plain good and simple.

Via: Direct Daily

January 02, 2009

Waterfall guerrilla marketing

Is it art or is it marketing? Messaging via waterfalls has been around for quite some time now, but the technology seems to have improved greatly.