A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
December 27, 2009
Ikea movie marketing
Many movies and tv shows use Ikea furniture on their sets and in an Austrian cinema complex an Ikea guerrilla marketing team was ready to point this fact out. Creating more-or-less an on-screen catalog. But the show did not end there.