December 23, 2009

Feel good guerrilla marketing

Just in time for the holidays we stumbled upon this feel good story from Lisbon, Portugal. As certain traditional ways of marketing no longer work well to sell products and services, it also appears that a small hand drawn sign of "I am hungry" no longer does it for the homeless. 2 creatives of Fischer in Lisbon realized this dilemma and offered their (we assume pro bono) guerrilla marketing services to Sr. Félix and his new spiel is now "Help me to evolve." Merry Christmas Sr. Félix, wherever you may be.



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