Via: InvisibleRed
November 18, 2009
Upside down
We are not talking about the Diana Ross song here, but a recent campaign by the Gap in Vancouver, Canada to promote the "Sprize - shopping turned on its head" campaign. In a guerrilla marketing action overnight a store and various items in front of it were turned upside down, much to the amazement of passersby the next day.
Via: InvisibleRed
Via: InvisibleRed
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3 comments:
this is AWESOME!
Can't believe they didnt include a walk-thru shot of the store when it was all done!
great promo--especially the upside down cars outside!
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