November 18, 2009

Upside down

We are not talking about the Diana Ross song here, but a recent campaign by the Gap in Vancouver, Canada to promote the "Sprize - shopping turned on its head" campaign. In a guerrilla marketing action overnight a store and various items in front of it were turned upside down, much to the amazement of passersby the next day.

Via: InvisibleRed


  1. Can't believe they didnt include a walk-thru shot of the store when it was all done!

  2. great promo--especially the upside down cars outside!