November 11, 2009

Go Beyond Borders

CNN launched their new Go Beyond Borders tag line at the 20th Anniversary of the fall of the Berlin wall. In this ambient marketing campaign tape marked where the wall used to be plus certain scenes of wall escapes were recreated in an artistic form.

2 comments:

  1. I wonder what Berliners thought of it. I'm all for pushing the limit of marketing, but putting an ad over the Berlin Wall is still kind of arrogant.

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  2. Not sure, but this did not seem too invasive and since it honored some of the escape attempts was most likely not viewed as offensive

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