October 07, 2009

Ironman Hawaii underpants marketing

Every year on Thursday before the Ford Ironman Hawaii World Championships there is an underpants run that originally was meant to mock the Europens who sported their Speedos anytime and everywhere. By now the underpants is very big and several hundered folks run in it, including quite a few Europeans. That of course brings out the marketing people and saddle manufacturer fi'zi:k is showing off their nice assortment of underpants which they hope people will wear to promote their goods.

1 comment:

  1. Hopefully, FI'ZI:K contributed a decent sized check to the local charities (Special Olympics of West Hawaii & the Hale Mua Cultural Group) who benefit from the Underpants Run - as others who "guerrilla market" at the Underpants Run do...karma in Hawaii has a way of coming around more instantly than other venues.