October 14, 2009

A fun theory

It is quite valuable when you get customer interaction, but seemingly in the case below the customers in Sweden are not aware that they are interacting with VW. Part of the Fun Theory campaign, a set of stairs was transformed into an interactive piano. Which song would you play? Another recent project along those lines made people actually want to clean up trash in the street.

1 comment:

  1. I would have loved to see the people playing with that promo in real life :)