October 19, 2009

Beauty isn't about weight, or is it?

To promote Dove's campaign of Inner Beauty in Germany, modified scales without numbers were place in female locker rooms in schools and at swimming pools. The message on the scale simply translates to "Real beauty is not measured in kgs," and while that is certainly true, will the young women this guerrilla marketing campaign tries to connect with actually step up on a scale in public?

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