September 21, 2009

An M better

Migros is the largest supermarket chain in Switzerland and the largest employer in that country. The orange M of that brand is quite well known there and earlier this year the M showed up on various town and city signs, covering the M in those signs. A guerrilla marketing activity that goes along well with their campaign "Ein M besser" or in English "An M better."

1 comment:

  1. Oh, I thought M stood for murder or migraine