September 30, 2009

Freshly baked

While coming through the Charlotte, NC airport recently I noticed this ambient campaign for Bojangles in the baggage claim area. The "biscuits" were already showing a bit wear and tear and it took a second to figure out what was going on, but once you strolled to the beginning of the conveyor belt it became quite clear. I also noticed that other folks were doing the same "detective work", so the interaction with the customers was certainly achieved. But on my way home I did not stop at a Bojangles. :-)


  1. I like biscuits. I like this post. I just wanted to say good job. I really enjoy reading your posts.

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