September 07, 2009

The faster you go...

...the more the message hits home in this ambient "slower is better" campaign for the Elm Grove police department. No one really wants to stay 25 days in the hospital, but 46 certainly sounds a lot worse. Plus while we would prefer a 0% chance of a crash, 25% odds are better than 30% or 33%. These signs are quite clever and should make drivers think a bit more about driving "just a few miles" above the speed limit.

Via: DirectDaily

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