Burger King in the UK recently created a sand "castle" restaurant in Weston-Super-Mare, UK to coincide with the British August Bank Summer Holiday on on August 31. Sand sculptor Mark Anderson spent three days and a ton of sand to build it. Offering a variety of shakes, no one seemed to have counted on the typically crappy weather there. Looking a bit sad on the deserted beach it appears that they should have offered chicken broth and hot tea instead. Brrrrr.
Location, location, location yes, but also timing, timing, timing is important.