August 21, 2009

Wax on, wax off

Borat apparently wasn't available for this guerrilla marketing stunt on the beach for Parissa Wax Strips, so this fellow had to do. Luckily the man is "blessed" with a very hairy back and the bystanders seemed to be both amused and interested. Wax on, wax off!

Agency: Rethink, Canada

Via: DirectDaily

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