A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
This is really neat because Kia is following through in its ad budget with "spend less", just like it's promising consumers. I just wonder how successful this execution has been for them since the ads themselves won't reach many people and it doesn't seem to have garnered a lot of media attention.
Was it really this small? That seems not effective