Kia is currently promoting their "spend less" campaign with a few different executions. The simple stapled guerrilla marketing concept below is especially nice and clean.
This is really neat because Kia is following through in its ad budget with "spend less", just like it's promising consumers. I just wonder how successful this execution has been for them since the ads themselves won't reach many people and it doesn't seem to have garnered a lot of media attention.
2 comments:
This is really neat because Kia is following through in its ad budget with "spend less", just like it's promising consumers. I just wonder how successful this execution has been for them since the ads themselves won't reach many people and it doesn't seem to have garnered a lot of media attention.
Was it really this small? That seems not effective
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