July 17, 2009

Spend less

Kia is currently promoting their "spend less" campaign with a few different executions. The simple stapled guerrilla marketing concept below is especially nice and clean.

Via: AdsOfTheWorld


  1. This is really neat because Kia is following through in its ad budget with "spend less", just like it's promising consumers. I just wonder how successful this execution has been for them since the ads themselves won't reach many people and it doesn't seem to have garnered a lot of media attention.

  2. Was it really this small? That seems not effective