A seafood restaurant in Frankfurt, Germany called Fisch Franke is promoting their "fresh as can be" fishes with an interesting aquarium billboard. If nothing else, it is great entertainment for the pedestrians who come upon those live trouts in that ambient marketing effort.
Via: AdFreak
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That is very cool, but seems quite expensive.
ReplyDeleteVery creative and clever. However, I am only afraid that some people might feel this campaign as an offense to animal rights, which - if that's the case - could bring negative associations to the brand. Moreover, it is not clear to me whether it is good to make it salient, for the consumer, that is decision to eat in a fish restaurant will determine the end of the life of a living animal...
ReplyDeleteIf you really like to eat FRESH FISH this is the most brilliant marketing i´ve ever seen.
ReplyDeletedoes stress really make fresh fish where they even can't turn around without hitting their heads permanently on walls. fuckin poor fish in such anti-space, just pubertaire dumb poor egocentered look-how-funny marketing: I'd never buy there something!
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