July 15, 2009

A not so dirty word

Reverse graffiti is getting more popular and has been done by a few different brands. While it is a very clean way to spread the brand gospel, it isn't always on target with the message itself. But for Audi who is trying to promote their clean diesel engines, reverse graffiti makes a lot of sense. Diesel is no longer a dirty word indeed when you selectively clean the sidewalk.

Via: blogdowntown

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