July 03, 2009

Chalk it up

To promote the Livestrong message, Nike has automated what hundreds of cycling fans do during the Tour de France with pieces of chalk in their hands. Introducing the Nike Livestrong Chalkbot. This chalkbot will be in action in Europe starting Saturday July 4th when the first stage of the 2009 TdF starts in Monaco and Lance Armstrong attempt to take another title begins.

1 comment:

  1. Have been watching the Tour but have not seen any traces of the chalkbot.